Consumer Goods and Services
Consumer goods and services
People are reinventing this industry faster than the companies in it. It is harder than ever to predict what someone will buy — and why, when and where they will buy it. Distribution and share of voice used to settle the question. The consumer settles it now.
Consumer goods now
78%
of consumer goods companies name the omni-connected consumer as a top priority.
56%
are prioritising integrated business planning over narrower demand-driven inventory work.
47%
of consumer goods executives are trying to set a new standard rather than defend a position.
95%
of new products fail, most of them for reasons visible before launch.
Reinvent with consumer goods and services
Consumer insight
Work out what people will buy when multi-year history has become a weaker guide than it used to be.
Integrated business planning
Get commercial, supply and finance onto one set of numbers, which is harder and worth more than the systems work.
Revenue growth management
Treat heavy discounting as the planning symptom it usually is, and fix placement before touching the price.
Direct-to-consumer
Build the relationship for the feedback loop it gives you — who bought, what they did next, what they said.
Supply chain and sourcing
Design for a demand pattern that moves faster than the season, with sustainability as a constraint rather than a disclosure.
Brand and product innovation
Get from concept to shelf on a clock that matches how quickly a category can turn over.
