Media
Media and entertainment
Capture attention and spending with the content people want and the experience they now demand. Audiences have been clear about both — and equally clear about the gap between what they would like and what they will pay for.
Media now
86%
of consumers want a single platform for everything they subscribe to. 41% would pay for it.
85%
are frustrated by how inflexible their options are for watching what they already pay for.
72%
find it difficult to locate something they actually want to watch.
34%
of advertising budget goes to channels that did not meaningfully exist five years ago.
Reinvent with media and entertainment
Audience growth
Find and hold an audience with the analytics to know which titles brought them and which kept them.
Content experience
Fix discovery, because supply stopped being the bottleneck and finding something became it.
Intelligent advertising
Move from selling placement to proving outcomes, with one measure that holds across every channel.
Monetisation and bundling
Assemble packages around the customer relationship rather than the distribution infrastructure.
Production and post
Take cost and time out of the pipeline — dubbing, localisation, versioning — without taking out the craft.
Digital core for media
Cloud, data and AI underneath the catalogue, so a new service launches in weeks instead of quarters.
What's trending in media and entertainment
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Everyone wants one platform. Few will pay for it
Audiences are clear about the experience they want and equally clear about what they will spend on it.
Read moreResearch Report
A third of ad budgets go where nothing existed five years ago
Media planning has become a question of measurement more than a question of placement.
Read more
